In automotive, our sustainability work centers on saving lives and improving mobility. In behavioral research, it helps academia and industry understand how people engage with technology, experiences, and content.
Our sustainability management system
External Standards
We align with internationally recognized frameworks on human rights, labor, the environment, and anti-corruption. Our contribution is most direct where our technology reduces harm: safer roads and safer, better-informed research.
Internal governance
Our sustainability work is governed by group-wide policies, clear areas of responsibility, and targets we monitor. Policies are reviewed annually. Smart Eye operates an ISO 9001 certified quality management system and is certified under TISAX.
Our sustainability pillars
Smart Eye’s mission is to achieve sustainable progress through science and technology. Saving lives is a sustainable effect of the products we build.
Our work is organized around three pillars:
- Responsible Innovation
- People
- Environment
Responsible Innovation
To be a credible partner to customers, employees and society, we hold ourselves to high ethical standards — and ask the same of the people we work with.
Our Code of Conduct sets our position on integrity, customer privacy, and zero tolerance for corruption and discrimination. Concerns can be raised anonymously through our whistleblower function.
Because our software is built with machine learning, we work to reduce algorithmic and data bias — training and validating on a large, diverse dataset spanning more than 90 countries so it performs fairly across cultures and contexts.
Our software processes anonymous behavioral data in real time and doesn’t store sensitive information. We advocate for its use in safe and sustainable applications, and assess business against international embargoes.
Personal data is handled strictly under applicable law, with clear ownership for data protection and GDPR compliance across product development and IT systems.
Business is conducted transparently and recorded accurately, with financial and sustainability reporting compliant with applicable regulations.
Our hardware uses components from established technology partners, assembled by suppliers in Sweden and China; iMotions resells sensors from recommended partners. We expect partners and suppliers to meet the standards in our Supplier Code of Conduct.
How we aim to ensure responsible innovation
Act responsibly
by ethics, law and data privacy — and expect the same of partners and suppliers.
Reduce bias
in our data and products through ethical development.
Deploy our technology
ethically with opt-in and consent from end users.
People
Our progress rests on our people. Smart Eye employees are based in Sweden, Egypt, Denmark, the United States, Japan, Germany, China, and the United Kingdom.
Diversity and an inclusive culture make both our technology and our company better. We work to improve gender balance through recruitment that ensures diverse candidate pools and by monitoring balance across roles, and we maintain a respectful culture with zero tolerance for discrimination.
We’re a learning-focused organization where people are encouraged to solve problems together. Our values — human, groundbreaking, perseverance, ethical — shape a culture of open communication, and we check in regularly through employee surveys and development reviews.
How we aim to embrace people
Zero tolerance for discrimination or harassment
We respect each other.
Equal opportunities
We avoid prejudice and promote equal rights.
We take care of each other
Communicating openly and respecting cultural norms.
Environment
Our overall environmental impact is limited, but we believe that every effort counts. We therefore work systematically to reduce our environmental impact and contribute to a more sustainable future.
Our climate impact primarily comes from energy use in our offices and development activities, hardware manufacturing by external partners, IT systems, and business travel. We actively work to reduce our emissions across Scope 1, 2, and 3 and choose renewable energy where possible. Our ambition is to set climate targets to achieve net-zero emissions.
We work to use resources efficiently and minimize waste throughout the value chain. For the technical equipment and components we purchase, we strive to optimize material use, extend product lifetimes, and promote reuse and recycling wherever possible.
Our offices are primarily located in urban areas, enabling many employees to commute by public transport, bicycle, or on foot. At our headquarters in Gothenburg, we also support sustainable commuting, including by offering employees a bicycle benefit.
How we aim to preserve the environment
Reduce energy use
Prioritize renewable energy and digital meetings whenever possible.
Reduce travel emission
Prioritize options with a lower environmental impact, even when they are not the lowest-cost choice.
Encourage recycling
Provide information on local recycling options when delivering hardware.
Going forward
Sustainability is an ongoing effort. We are committed to continuing to monitor our progress, set and refine targets, and update our work as our operations and the regulatory landscape evolve.
